Cornbread Hemp Accelerates Growth with Higher Testing Velocity and Personalization

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ROI

Months

Total Experiences & Tests

Background

Founded in 2018, Cornbread Hemp is a CBD wellness brand creating high-quality, full-spectrum products made exclusively with USDA organic Bluegrass Basin hemp.

Challenges

After years of rapid growth, Cornbread Hemp's fast-moving eCommerce team knew that maintaining their momentum required a focus on continuous optimization. A/B testing was part of their workflow, but their testing platform required significant developer involvement, limiting how quickly they could launch and iterate on new ideas.

By switching to Visually, the team unlocked:

  1. AI-powered no-code editing to launch experiments without relying on developers.

  2. Advanced segmentation to personalize experiences by channel, behavior, and customer type.

  3. Dedicated CRO support to help identify opportunities, build tests, and accelerate results.

We’re a lean team moving fast. With Visually, I can come up with a test and go live the same day. That just wasn’t possible before. The platform is easy to use, segmentation is a big win, and the support is unmatched. The team is responsive, proactive, and full of great ideas.”

Katherine Goodman
Senior Director of Retention & Customer Experience

Outcome

Here are 3 of the A/B tests that drove the lift:

PDP: Collection-Style Navigation

Cornbread Hemp’s SEO content strategy required long PDPs featuring multiple products stacked one after another. While this structure supported organic search, it created friction for shoppers and made navigation harder.

To improve the experience and drive better performance, the team tested a collection-style section at the top of the PDPs, giving users a quick overview of all products and a faster path to finding the right one and adding it to cart.

Result: 6.8% increase in per-session-value

Collection-style PDP navigation
PLP “Starting from” price

PLP: “Starting From” Price

On collection pages, Cornbread Hemp was leading with the highest product price: the one-time purchase cost. As a result, shoppers only discovered the lower subscription price after clicking deeper.

The team tested a simple but powerful framing shift: replacing the standard price with “from $XX” to surface the lowest available subscription price upfront.

Making the entry price feel more accessible, encouraged more shoppers to continue exploring and discover products they may have otherwise overlooked.

Result: 3.2% increase in per-session-value

PDP: Social Proof

When shoppers land on a product page, uncertainty can slow down decision-making, especially in a category like CBD where trust plays a major role in conversion.

To reinforce credibility at the moment of purchase, the team tested adding a real-time social proof message next to the CTA, showing how many shoppers had purchased the product in the past week.

The addition created a stronger sense of popularity and validation, reassuring visitors that others were actively buying the product and increasing confidence to take action.

Result: 3.5% increase in per-session-value

PDP Social Proof

With Visually, Cornbread Hemp isn’t just testing faster. They’re optimizing smarter through personalization.

The team tailors the shopping experience for different audiences:

  • Subscribers don’t see one-time purchase promotions, helping reduce churn.

  • Paid traffic lands on more relevant experiences.

  • Different audiences are guided through different shopping journeys.

It’s a lean team moving quickly with a clear strategy: deliver the right journey to the right shopper while maximizing both customer experience and revenue.