DIME Beauty Running 10X More Tests and Personalizations with Visually

%

Conversion Rate Uplift

%

Per Session Value Increase

Months

Background

DIME Beauty is a US beauty and skincare brand founded in 2018. The fast-growing DTC brand has expanded from skincare into a broader beauty and wellness portfolio including body care, fragrance, and cosmetics, building a loyal online customer base.

Challenges

DIME has a lean, fast-moving e-commerce team. With their previous testing solution, each test required a lot of development time they simply didn’t have, limiting them to just one personalization a month because of bandwidth.

With Visually, they can run 10X more tests and personalizations and move 6-9 months faster on their product roadmap.

  1. No development bottleneck

    Experiences can go from idea to live in minutes, without waiting for a development sprint.

  2. Powerful personalization

    DIME can tailor experiences to specific audiences, including returning customers and traffic sources, and run as many experiences simultaneously as they want.

  3. Hands-on CRO support

    Visually’s team helps with everything from test ideation to execution, proactively bringing ideas based on what’s working across leading e-commerce brands.

We move too fast to always wait for dev sprints. With Visually, we run 10X more tests and personalizations and move 6-9 months faster on our product roadmap. The support is incredible. They don’t just guide us, they get it done."

Abby Whitmer
VP of E-commerce

Outcome

Since switching to Visually, DIME’s A/B testing and personalization wins have been piling up, along with the revenue gains.
Here are a few:

Mobile Homepage: Cart Reminder

Based on wins across leading e-commerce brands, the Visually team suggested showing cart abandoners a “Your cart is ready” reminder on the mobile homepage to encourage them to complete their purchase.

The test proved highly effective, becoming one of DIME’s biggest revenue-driving personalizations to date.

Result: +24.3% conversion rate lift

 

Mobile Homepage: Cart Reminder
Homepage: Quick Links for New Visitors

Homepage: Quick Links for New Visitors

New visitors to DIME don’t necessarily know right away which product lines the brand offers or where to find them. To make navigation and product discovery faster and easier, DIME tested showing category quick links on the homepage exclusively to new visitors, giving them a direct path to the products they’re most interested in.

The test won, becoming another successful personalization in DIME’s customer journey. 

Result: +7.1% revenue lift

 

PDP: Overview Expanded by Default

This winning test started with a failed one. DIME had previously tested hiding educational content on collection pages, an approach that often works for ecommerce brands. But for DIME, it didn’t.

That led the team to a new hypothesis: their shoppers wanted more information, not less. So they tested expanding the Overview section on product pages by default. The test won, confirming their hypothesis. 

Result: +4.6% conversion rate lift

 

PDP: Overview Expanded by Default

More Than Tests and Personalizations

Through A/B testing and personalization, DIME learns what works for different customer segments and continuously optimizes the shopper journey based on customer data.

But DIME’s use of Visually doesn’t stop there. The team also uses the platform to:

  • Launch no-code updates without development

    With Visually, the team can add, edit, or remove any element on the store instantly without waiting for development.

  • Track and analyze shopper behavior

    They also use Visually for tracking and analysis, filtering performance data by traffic source and experience to better understand how different shoppers interact with the store.

Beyond testing, we use Visually to make changes to the store instantly instead of waiting months for dev. I also love using Visually for tracking and analysis, filtering stats by traffic source and experience.”

Abby Whitmer
VP of E-commerce