The company

The Perfect Jeans is an innovative men’s fashion brand, acclaimed mostly for its high-quality stretch denim, designed to achieve maximum comfort for its customers. The team's attention to detail and commitment to sustainability make them a top choice for fashion-conscious consumers.

The brand's mission is to find reasonably-priced stretch jeans that could be comfortably worn all-day every day

Challange

As a popular merchant with significant amounts of visitors and purchasers, TPJ is a big fan of optimization and data analysis. Knowing that every small increase in conversion rate is translated to millions of dollars in revenue, they have realized that CRO (Conversion Rate Optimization) and A/B testing are major growth engines.

With the sunset of Google Optimize, TPJ were on the lookout for a strong A/B testing platform to run multiple tests and optimizations. Thanks to Visually they were able to consolidate:

- A/B testing

- Personalization

- Product Recommendations

- Upsells and post sell upselss

all in one platform: Visually - moving away from Google Optimize and Rebuy.

The company aspired to combine 2 seemingly opposite goals:

Pursuing a roadmap of innovative and complicated developments.
Maintaining agility, and constantly optimizing and testing new things to gain quick wins.

TPJ was determined to find a magical combination of these 2 opposite goals: heavy-lifting developments and a high level of agility and constant optimization.

Visually is incredible. It has replaced 3-4 other apps (upsells, A/B testing, code editing, landing pages, personalization and more). It works as expected, has minimal impact on page speed, and the feature set and ease of use is really spot on.

Ovadia Labaton
CEO, The Perfect Jeans

The Solution

The Perfect Jeans consolidated all CRO and On-site abilities under one roof: Visually.io, saving high charges to other tech providers and enjoying product synergies that allowed them to customize every component on site, add upsells, personalize and A/B test all of that with no-code and no effort.

In partnership with their long-term dev and design agency, Softlimit, they used Visually to:

✦ Run multiple experiments simultaneously, test new ideas, and customize them in seconds without the need in dev or designers.

✦ Stay focused on the long-term projects on the roadmap without constantly changing development priorities and timelines.

Removed Conversion-Killer Apps
A crucial step in conducting A/B tests is to evaluate the impact of on-site tools on CVR and AOV. As a CRO-focused brand, TPJ ran experiments to test the impact of their various apps. The outcome was eye-opening. By eliminating just a single external app from their store, they experienced a 9.3% increase in Conversion Rate!

Product Recommendations Made Perfect

Before Visually, TPJ used "Rebuy" for Product recommendations. By A/B testing a comparison between Visually's smart product recommendations Rebuy, the results were precise: Visually's Product recommendation led to 8.7% increase in CVR vs. Rebuy's.

TPJ didn’t stop in replacing Rebuy, recognizing that achieving perfection often requires multiple iterations, they conducted a layout A/B test, comparing the same widget with a different design. With this small tweak alone they achieved an additional uplift of 2.7% in revenue!

Size-Down tip

Online clothing shopping often triggers customer concerns, mainly due to the inability to physically try on the products before making a purchase. One of the primary anxieties for shoppers is selecting the wrong size, which can significantly decrease their confidence in completing the transaction.

TPJ conducted a successful test to address this issue. By incorporating a simple tip alongside the sizing options, recommending customers to size down if they are unsure about their choice, TPJ experienced a remarkable 4.5% increase in Conversion Rates.

Looking forward...

The Testing Workflow

It’s important to clarify that not all A/B tests yield successful results. While the experiments mentioned above proved to be effective, there were also failing ones. The key is to try out many things in parallel, in order to achieve as many improvements as possible at a given moment.

This is one of the main values TPJ is gaining from their work with Visually’s no-code platform. They are creating tests in minutes, moving rapidly without wasting the precious time of Softlimit’s development team on every single test, and allowing them to invest their efforts on big strategic projects.

Into Underoutfit’s tech stack:

A/B testing: Google Optimize ---> Visually.io
Personalization: Rebuy ---> Visually.io
Product recommendations: Rebuy ---> Visually.io
Upsells & post-purchase ---> Visually.io