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Cape Diablo increased loyalty memberships by 1000% with Visually

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New Loyalty Members

%

increase in loyalty memberships

%

increase in CVR on product pages.

The company

The Perfect Jeans is an innovative men’s fashion brand, acclaimed mostly for its high-quality stretch denim, designed to achieve maximum comfort for its customers. The team's attention to detail and commitment to sustainability make them a top choice for fashion-conscious consumers.

The brand's mission is to find reasonably-priced stretch jeans that could be comfortably worn all-day every day
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Challange

 

As a popular merchant with significant amounts of visitors and purchasers, TPJ is a big fan of optimization and data analysis. Knowing that every small increase in conversion rate is translated to millions of dollars in revenue, they have realized that CRO (Conversion Rate Optimization) and A/B testing are major growth engines.

 

The problem was that the company aspired to combine 2 seemingly opposite goals:

  1. Pursuing a roadmap of innovative and complicated developments.

  2. Maintaining agility, and constantly optimizing and testing new things to gain quick wins.

 

Visually is incredible. It has replaced 3-4 other apps (upsells, A/B testing, code editing, landing pages and more). It works as expected, has minimal impact on page speed, and the feature set and ease of use is really spot on.

 

downloadOvadia Labaton
CEO, The Perfect Jeans

The Solution

The Underoutfit team harnessed Visually to A/B test and implemented a myriad of innovative ideas: Personalization, Upsells, Product recommendations, etc. enhancing the overall shopping experience. Visually became the catalyst for translating conceptual aspirations into tangible improvements, allowing Underoutfit to thrive in the ever-evolving landscape of online retail.

The overarching strategy centered on refining the user experience through rigorous A/B testing.With a diverse array of new experiences introduced, the team was able to assess the impact of each variation, make informed decisions based on real-time data, and strategically designate the best-performing experiences for long-term integration.

New VS. returning customers: 

  • Personalized menu | Knowing that the vast majority of traffic from new customers has a high intent of purchasing Underoutfit’s best-selling bra, they had made it a lot easier for these new visitors to find it by having the menu automatically open on the bra collection -for first-time shoppers. This experience alone increase CVR of new shoppers by 2.5%
  • Personalized banner for new shoppers | Having a super friendly return policy, the main banner for new customers showcased this “180 days to try it on, returns at any time” policy which uplifted CVR in 2.6% uplift
Screenshot 2023-11-23 at 17.48.53

Customization for CRO through continued A/B testing 

  • Cart redesign +7% CVR
  • Product card redesign
    • Bread crumbs: Navigation back to the collection 
    • Pagination indication
  • Amazon style cart: micro cart on desktop
Screenshot 2023-11-23 at 17.49.28

Product Recommendations and Upsells: 

Underoutfir added Product recommendations on product pages

Recommended products are generated automatically by an AI-based engine selecting the right products for each shopper.

Product recommendations had increased Per-Session-Value by 3.2%

Above all, Visually's ease of use, without requiring any technical knowledge, is a godsend for marketers and CX professionals. We are completely hooked on it.

Felix Lensho | CEO, Underoutfit

The Results

Underoutfit had become a Visually power user and conversion rate optimization pros. Being able to roll up their sleeves and run dozens of weekly optimization A/B tests on their own without the need of coding and developers, thanks to the robust Visual Editor. 

In the effort to provide an exceptional shopper experience, Underoutfir’s personalized on-site journeys, constant testing and optimization strengthened their brand while they increased revenue by nearly 2X. 

In Q3 alone, Underoutfit was able to increase CVR by XXX

PSV 

 

Into Underoutfit’s tech stack: 

Email marketing - Klaviyo

Reviews - Okendo

SMS Marketing - Postscript

Data tracking - Elevar

  • Platform: Shopify Plus
  • Partner: Yotpo Loyalty 
  • Industry: Fashion
  • Challenge: capturing new loyalty members
  • Solution: A/B testing of a new experience: adding a Loyalty signup overlay on PDP (no code or dev needed)
  • Result: 1000% uplift in loyalty memberships + 5% uplift in CVR from product pages 

Ready to boost on-site CVR?

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