Cart Momentum Boost - Larger & Pulsing Cart Icon

Hypothesis

Increasing cart visibility with a larger icon and pulse animation will increase revenue by encouraging shoppers to return to their cart and continue toward checkout.

Prediction

• Shoppers will interact with the cart more frequently.
• More users will continue from cart to checkout.
• Revenue per session will increase due to improved checkout progression.

Results from other brands: +16.79% Conversion Rate         +18.8% Per Session Value

 

Setting up the experience on Visually

BUILD TIME: ~1.5 min with AI

1. Set the Scope in Visually

• Audience: All Visitors
• Pages: All Pages
• Devices: All Devices
• Trigger: Page Load

• In the left preview panel, hover over the cart icon until it turns pink, then click it and enter the prompt below.
• Feel free to customize the prompt according to your needs.
• Iterate in the chat until you're happy with the results. Once satisfied, click "Update" in the top-right corner.

3. Choose Where to Show the Change:

• On the right panel, under section 2, click the three-dot menu of the experience and select "Target All Devices" to apply the change to both desktop and mobile.
  
  

4. Preview & QA:

Click on ״Preview״ and open the test in a separate tab on the device type you intend to test (mobile/desktop). We recommend using incognito mode.
Make sure the experience works as intended and click 'Next'.

5. Choose the Audience & Initiate the Test:

• In Section 1, select the audience that will see the experience.
  For this test, keep it set to All Visitors.
• In Section 3, select “Yes, sure”, set a variation name, and define your goals, including the primary goal.
• In Section 4, decide when you’d like to run the experience.
• Once everything is set, click "Publish" and wait for the results.
  
  
• Create this experience
• Mark as seen