Boost conversion rate by displaying returning shoppers their previous cart on the home page

By prominently displaying items from a visitor's shopping cart on the homepage and offering personalized recommendations, we assume that returning visitors will be more likely to convert (make a purchase).

Visitor Interest: Returning visitors have previously expressed interest in the items in their shopping cart but may need a reminder.

Conversion Incentives: Providing incentives, such as discounts or free shipping, may encourage visitors to add more items to their cart, thereby increasing the likelihood of conversion.

Effective Design: The visual placement and design of the cart items and homepage recommendations will catch the visitor's attention and engage them.

(Build time: 5 minutes) 

1. Click on "Create a New Experience."



2. Access the editor on the left side and add a new
recommendations section below the main banner.



3. Choose the recommendation strategy: "Cart Items."



4. Modify the header and title to read: "Your cart is ready"



5. add a button below the cart component once the strategy is set up.



6. Add a button using the Text widget, which is located on the Content Blocks widget collection.

7. Change the button style to match your design preferences and customize the text to "Go to Cart."

8. Add the following code on the Link to the section:

javascript:window.loomi_api.openDrawer()



This ensures that clicking the Go to Cart button opens the customer's cart drawer.

9. On the Audience section, click on "Custom Audience". Then, choose the option "Cart item count" from the dropdown menu and set it to "greater than 0".
This will ensure the experience will show up only for customers who added at least one product to their cart. 

10. Click on the Update button, preview the experience, and you can test it!

Create this experience

Mark as seen

Potential uplift of 5% to 7% in CR.