Increase CR by Showing Personal message near the Add to Cart
Experience Hypothesis:
By displaying relevant promotions below the "Add to Cart" section on the Product Page, we assume that visitors will be more inclined to convert (make a purchase).
Experience Assumptions:
Visitor Interest: Returning visitors have previously shown interest in specific products but may require an added incentive to complete their purchase.
Providing enticing deals like "Buy 3, Get 1 Free" or "Enjoy Free Shipping and Returns" specifically tailored to the product category can encourage visitors to increase their cart size, leading to a higher conversion rate.Setting up the experience on Visually
Build time : 2 minutes
1. Open Visually > click 'Create New Experience '.
2. Click on the 'Pages' dropdown, under the "What audience and where will the experience run?" section.
2.1. Select All Products (you can also choose Products with TAG / Products from Collection / Specific Products) to specify which pages you'll add the message to.
3. Access the editor on the left side, hover over the Add to Cart Button, and click the '+' button, either above or below.
4. Within the editor's menu on the right side, click on 'Content Blocks', and then select 'Text'.
5. Write a personal message / USP.
6. Design as you wish. For advanced design options - under 'Styling' > click on 'Customize'. Once you're done, click Save.
7. The experience is now ready on the device you selected. If you wish to copy the change to another device, click on the ellipsis menu (three dots) on the change in the list and click 'Copy to Desktop/Mobile.
8. Make sure to preview the experience before publishing. If you're running the experience on mobile, you can preview it on a mobile device using a generated link by clicking on Preview > Share > Copy Link.
You can learn more about using Preview to QA an experience here.
9. Don't forget to save before publishing.
10. All set! Click on the next button and give a name to the experience.
11. Choose if you want to run this experience as an A/B test, or schedule the change for a specific time and date.
12. To publish the Experience, click on 'Publish'.
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Potential uplift of 1% to 5% in CR. |



