Offer a unique selling proposition for new visitors

New Visitor Engagement: New visitors may be unfamiliar with our website, so providing a distinct USP can capture their attention and encourage exploration.

USP Relevance: We assume that tailoring the USP to new visitors' needs and preferences will make it more appealing and convincing.

Conversion Impact: We expect that a compelling USP will increase the likelihood of new visitors taking desired actions, such as making a purchase or signing up for our services.

Competitive Advantage: A unique and relevant USP can differentiate us from competitors, potentially attracting more new visitors to our site.

(Build time: 4 minutes) 

1. Click on Create a New Experience.

2.  Access the editor on the left side and add a new section below the main navigation menu.

3. Click on the Content Blocks widget's collection.

4. Choose Text widget.

5. You can quickly edit the new text widget or click on Customize to unlock the full potential of the design options to match your brand's look and feel.

6. Once you are happy with the result, click on Apply.

7. Click on Save.

 

8. In section No.1, set the targeting preferences.

9. a. Choose the audience you'd like to receive the experience.




 9. b. Set the pages targeting.

 9. c. Choose the devices that the changes were made to.

10. In the changes list, click on each change > select "Mobile Homepage" or "Desktop Homepage" depending on the device you're running this experience for. This will ensure that the experience is displayed only on the homepage.

11. Click on Save.




12. Preview and make sure all changes you've made are set as expected using the relevant device with an incognito session.
Here's a guide to learning more about our preview feature.

Potential uplift of 3% to 7% in CR.