Highlight the number of people who have purchased this product in the last X days
Experience Hypothesis:
By prominently displaying the number of recent product purchases on the product page, we expect to create a sense of trust and urgency among potential buyers, ultimately leading to increased sales.
Experience Assumptions:
Trust Building: We assume that showing the number of recent purchases will build trust among potential buyers, as it suggests that others have found the product valuable.
Urgency and Scarcity: Displaying recent purchase data creates a sense of urgency and scarcity, encouraging potential customers to make a purchase decision sooner.
Social Proof: Showcasing the product's popularity through recent purchase numbers will serve as a form of social proof, influencing potential buyers positively.
Increased Conversions: It is assumed that the increased trust, urgency, and social proof will lead to higher conversion rates, as more visitors will be inclined to complete a purchase.
User Engagement: The feature is expected to enhance user engagement by providing valuable information to potential buyers, and helping them make informed decisions.
Create this experience
(Build time: 4 minutes)
1. Click on "Create a New Experience."
2. Click on the page selection bar and navigate to one of your product pages.
3. On Pages section, set the page targeting to "All product pages" or select a specific one.
4. Choose the location of the widget.
5. Click on the Sale Boosters collection and choose the Social Proof option.
6. Choose the timeframe
7. Scroll down and click on Customize to change the text style to match your design preferences.
8. Click on Update and hit the Save button.
9. Preview the experience to ensure all changes are showing up as expected and you're ready to test your new widget!
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Potential uplift of 1% to 5% in CR. |



