Highlight the number of people who have purchased this product in the last X days

Experience Hypothesis:

By prominently displaying the number of recent product purchases on the product page, we expect to create a sense of trust and urgency among potential buyers, ultimately leading to increased sales.

Experience Assumptions:

Trust Building: We assume that showing the number of recent purchases will build trust among potential buyers, as it suggests that others have found the product valuable.

Urgency and Scarcity: Displaying recent purchase data creates a sense of urgency and scarcity, encouraging potential customers to make a purchase decision sooner.

Social Proof: Showcasing the product's popularity through recent purchase numbers will serve as a form of social proof, influencing potential buyers positively.

Increased Conversions: It is assumed that the increased trust, urgency, and social proof will lead to higher conversion rates, as more visitors will be inclined to complete a purchase.

User Engagement: The feature is expected to enhance user engagement by providing valuable information to potential buyers, and helping them make informed decisions.

Create this experience

(Build time: 4 minutes) 

1. Click on "Create a New Experience."

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2. Click on the page selection bar and navigate to one of your product pages.

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3. On Pages section, set the page targeting to "All product pages" or select a specific one.

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4. Choose the location of the widget.

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5. Click on the Sale Boosters collection and choose the Social Proof option.

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6. Choose the timeframe

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7. Scroll down and click on Customize to change the text style to match your design preferences.

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8. Click on Update and hit the Save button.

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9. Preview the experience to ensure all changes are showing up as expected and you're ready to test your new widget!

Group 16 Potential uplift of 1% to 5% in CR.

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Checkout how leading brands are exemplifying this experience

Screenshot 2024-01-15 at 11.54.31 Watch: Step by step walkthrough video play