How Clare V. Built a Scalable CRO Program and Achieved 24x ROI
ROI
Months
Total Experiences & Tests
Background
Clare V. is a Los Angeles-based accessories and fashion brand known for its effortless blend of California ease and Parisian style. Founded in 2008 by Clare Vivier, the brand has built a loyal following through its colorful handbags, elevated everyday essentials, and timeless approach to personal style.
Challenges
As the business grew, Clare V.’s eCommerce team realized their existing tech stack was holding them back. Slow test launches, unmet expectations, and functionality limitations made it harder to optimize the customer experience and validate ideas at the speed the business required.
They needed a more robust experimentation platform to make faster, data-driven decisions with confidence. So they chose Visually:
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High velocity: run multiple tests simultaneously to accelerate growth.
- Powerful yet simple segmentation: personalize the user journey based on on-site behavior.
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No-code editor: create A/B tests in minutes, without dev dependency.
We switched to Visually to move from A/B testing to a true CRO program. Trying other options made it clear that Visually was the most powerful and easiest to use. It enables us to move much faster, especially using the AI tool which helps us build out experiences from design screenshots. With Visually, we also unlocked experience segmentation – a huge win both for us and our customers!”
Janelle Terry
Senior Product Manager
Outcome
When the Clare V. team started working with Visually, they immediately felt the difference.
The team can launch experiences so much faster now. We were even able to design multiple homepage components with Visually, without going through the dev team or delaying timelines. It’s seamless: you have an idea, put it live, and see how it performs. That’s what keeps the wins coming. For us, that speed is critical for growth.”
Stephanie Doiron
SVP Digital & Technology
Here are a few of their successful A/B tests:
Mobile PDP: Product Image Reminder Next to Upsell
On mobile product pages, once shoppers scrolled down to the upsell section to explore accessories like bag straps and fobs, the main product image was no longer visible. This made it harder for customers to imagine how the accessories would pair with the product they were considering.
The team saw an opportunity to make the experience more intuitive with a simple but effective change: reintroducing the product image next to the upsells to help shoppers visualize the full look and make a more confident purchase decision. More clarity = more conversions.
Result: +7.1% conversion rate
Mobile Homepage: Quick Links
Shoppers often arrive on the homepage with different goals, from browsing new arrivals to finding specific categories or bestsellers. But without a clear shortcut to the most relevant shopping paths, it could take more taps and more scrolling to get where they wanted to go.
The team hypothesized that making navigation faster and more intuitive would help shoppers find what they were looking for sooner and increase conversion. So they tested adding quick links to the mobile homepage, giving customers an easier way to jump into key collections and continue their shopping journey.
Result: +4.9% conversion rate
Cart: Product Recommendations
Clare V. was already using another product upsell tool, but the team believed Visually’s deep Shopify integration and advanced targeting strategies could deliver more tailored recommendations and stronger performance.
To validate the impact, they ran an A/B test comparing Visually’s cart product upsells against their existing tool.
Result: +11.7% conversion rate compared to the previous product recommendations solution.
These were just a few of Clare V.’s winning A/B tests. With a continuous testing program in place, the team regularly uncovers new opportunities and compounds performance gains across the customer journey.
That momentum reflects a brand committed to moving fast, learning continuously, and building experimentation into the way they grow.