How Mockingbird Uses AI-Powered CRO to Drive Continuous Growth

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ROI

Total Experiences & Tests

Background

Mockingbird is an award-winning baby gear brand founded in 2017, best known for its thoughtfully designed strollers for modern families. Its modular strollers adapt as families grow, combining premium features, customizable options, and everyday practicality.

Challenges

With a boutique, highly curated catalog, every detail of the user experience matters. The Mockingbird team wanted certainty that customers were having a seamless shopping experience. Rather than relying on opinions or guesswork, they wanted to make decisions based on data and understand which changes would genuinely improve the customer journey.

They knew CRO would be key to uncovering those insights and optimizing the experience with confidence.

So they turned to Visually.

With Visually, Mockingbird began testing ideas and validating decisions based on real shopper behavior. This allowed the team to uncover opportunities across the customer journey and make improvements with confidence.

When they discovered Visually Copilot, Visually’s AI-powered experience builder, it quickly became a core part of their workflow. The team loved that it made high-quality testing fast and simple:

  • Short, simple prompts are enough. Copilot fills in the design and functionality gaps.
  • No developers or designers required
  • On-brand experiences generated instantly

Visually’s AI is the best prompt coding tool I’ve used. With a single prompt and minimal styling direction, it creates on-brand experiences instantly. It’s allowed us to take bigger swings and test entirely new content types quickly.”

Marie Schutte
Director of Ecommerce

Outcome

Here are a few of their winning AI-powered A/B tests:

PDP: UGC Videos on Product Page

The Mockingbird team was considering implementing a UGC video solution, but wasn't convinced the impact would justify the investment, implementation effort, and commitment.

Instead of going through the full process upfront, they used Visually to quickly implement and test the concept at no additional cost, measuring its impact before making a decision.

Result: +7.5% conversion rate

 

PDP: UGC Videos on Product Page
PLP: Collection Page Redesign

PLP: Collection Page Redesign

Mockingbird’s accessories collection page originally displayed products in a standard list, one after another. The team felt the experience wasn’t guided enough, making it harder for customers to navigate the different types of accessories and understand what best fit their stroller setup and family needs.

They tested a more intuitive approach, organizing accessories by need to help shoppers find the most relevant products more easily.

More guidance. Less friction. Higher conversions.

Result: +9.7% conversion rate

 

Menu Redesign

Mockingbird’s bestselling stroller was naturally the most prominent item in the menu, giving shoppers a clear path to the brand’s most popular product.

The team considered giving another stroller more visibility, but needed to understand how the change would impact shopper behavior. Would it help more customers discover the right product for their needs, or simply compete with the bestseller?

To find out, Mockingbird tested a redesigned menu with Visually.

Result: +5.4% revenue

 

Menu Redesign

And these are just a few examples of Mockingbird’s A/B testing success.

The team has become true Visually Copilot power users, testing ideas whenever new questions arise, without development or design bottlenecks. Even the CEO uses the platform himself to quickly validate ideas, because it’s that simple.

That’s how they continue uncovering untapped opportunities across the customer journey and translating them into compounding growth.