How Pvolve Built a Smarter, Higher-Converting DTC Experience with Visually
Background
Pvolve is a rapidly growing fitness brand blending low-impact functional movement with patented resistance equipment and studio-grade streaming classes. With a hybrid model spanning physical product sales, digital subscriptions, and franchise locations, Pvolve operates across multiple customer journeys - from bundled ecommerce purchases to in-studio experiences and digital content access.
Without a dedicated DTC owner, ecommerce strategy was straddled across different teams. Multiple departments made siloed changes, leading to a fragmented shopping journey that created unnecessary friction:
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Navigating between studio search, streaming access, and equipment purchases felt disjointed.
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Heavy copy and navigation challenges made it difficult for shoppers to find what they needed.
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Key selling points, like the 30-day risk-free trial, weren’t surfaced at crucial decision points.
Challenges
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Limited Resources: The team focused on expanding growth through brand, partnerships, and studio openings, leaving less bandwidth to prioritize eCommerce and CRO.
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Inadequate Solutions: Testing and CRO tools were either expensive and cumbersome, or basic and limited.
The Turning Point
With a renewed focus on ecommerce growth in 2025, Pvolve brought in a dedicated DTC lead and partnered with Visually to create fast, flexible, and meaningful improvements across their Shopify store.
Why They Chose Visually
- Speed & Simplicity: Build and launch tests quickly without dev help
- Checkout Extensibility: Leverage Shopify blocks for high-impact changes
- Personalization Power: Tailor experiences by customer type, traffic source, and device
- Unified Data: Eliminate disconnected tools and streamline decision-making
Visually’s platform is powerful without being complicated - and their personalization tools make real change possible with just a few clicks.”
Top Test Wins
Cart: Hiding Upsells
It’s become standard practice for brands to implement upsells. But most brands simply “set it and forget it”, never testing or optimizing their merchandising. This was particularly relevant for Pvolve, as their cart upsells were blocking some of the cart items, potentially hurting conversion rates.
Result: 11.8% uplift in Profit Per Session.
PDP: Promo Reminder
Many brands shy away from this, but Pvolve believed that less friction, and a greater sense of savings and simplicity would convert more shoppers.
The team hypothesized that reminding shoppers about available promo codes earlier in the journey would drive better conversions. They tested a subtle but visible promo reminder directly on their PDPs.
Result: 24% increase in conversion rate.
Cart: Money-Back Guarantee
Though Pvolve offers a generous 30-day risk-free trial, it wasn’t surfaced during the purchase journey. By adding this assurance in the cart experience, they aimed to reduce purchase hesitation.
Result: 6% increase in conversion rate.
Homepage: Onsite Cart Abandonment
Visually helped Pvolve go beyond the inbox by launching an onsite cart abandonment experience.
Now, when returning shoppers land on the homepage, their cart items are front and center, with a clear, frictionless path back to checkout. It’s a simple shift that turns lost carts into recovered revenue.
Result: 14.7% uplift in conversion rate.
Early Results
Just two months into testing with Visually, Pvolve has:
- Created a more unified testing roadmap
- Recovered lost revenue with quick win experiences
- Personalized key touchpoints with limited dev overhead
With Visually, Pvolve moved from scattered experimentation to a strategic, systematized optimization engine. They’re now testing multiple experiences per week and building an ecommerce site that matches the strength of their brand.
From quick conversion wins to smarter, more thoughtful experiences, Visually has helped us move fast and stay focused. The momentum we’ve gained speaks for itself - and we’re just getting started.”