How Testing Velocity Drove a 24.5% Revenue Increase for TUSHY
Months
Conversion Rate Uplift
Per Session Value Increase
Total Experiences & Tests
Background
Founded in 2015, TUSHY is an American bathroom wellness brand making bidets more accessible, affordable, and easy to adopt. Its products offer a sustainable solution while upgrading everyday hygiene and comfort.
Challenges
Fueled by constant customer feedback, the TUSHY team had plenty of A/B test ideas. But their previous testing platform made it difficult to launch experiments quickly, slowing learning cycles and delaying growth opportunities.
So they switched to Visually.
With Visually, getting tests live became much simpler and faster, increasing our testing velocity. Now, we’re able to learn faster, iterate faster, and unlock growth earlier. The code also feels lightweight, the tests run smoothly, and they don’t seem to impact site speed.”
Jerel Blades
Head of Growth
Outcome
Within 4 months, TUSHY saw some great wins. Here are 3 of them:
USPs Above the CTA on the PDP
Best practice usually says to keep the Add to Cart button as high as possible, but for high consideration products like TUSHY’s, building confidence matters more.
To increase buyer confidence, the team tested surfacing their unique selling propositions (USPs) above the fold on the product page.
The idea was simple: reduce uncertainty and friction at a key decision-making moment.
Result: 20% uplift in conversion rate
Highlighting the Quiz in the Menu
For products that require more guidance, a quiz is often a higher-converting path. In other words, the more visitors who start the quiz, the more conversions it can drive.
TUSHY’s quiz was already converting at 2x the rate of other paths, so the team tested a simple change: giving the quiz more prominence in the menu.
As a result, conversion rates increased by 27% on desktop and 4.5% on mobile.
Mobile HP Quick Links Optimization
TUSHY wanted to validate the best format for mobile homepage quick links, so they tested the original version against a smaller, more text-focused variation, as well as a version with no quick links at all.
The version without quick links saw the lowest conversion rate confirming that easier navigation helps drive conversion. The winning variation was the smaller quick links format, suggesting that a lighter, more text-led approach worked best here.
The result: 4.9% uplift in conversion rate
These are only some of the uplifts the team achieved in just 4 months. That’s what high testing velocity unlocks: more ideas tested, more insights gained, more growth captured sooner.
And when you’re running this many experiments, having the right partner matters, not just to launch faster, but to keep the ideas coming and the momentum going.
For us, Visually is much more than a testing platform. Beyond the strength of the technology, what really sets it apart is the team, their expertise, the ideas they bring, and the ongoing support. That’s what has made them a true partner in our experimentation program.”
Jerel Blades
Head of Growth