How Loop Earplugs Increased Revenue by Over €1,300,000 in Just 6 Months

Months

€ M

Revenue Uplift

Total Experiences & Tests

Background

Loop Earplugs is a modern take on hearing protection, combining acoustic performance with personal style. Founded in Belgium in 2016, the company has grown into one of the best-selling and most imitated earplug brands in the world. With nine-figure sales and explosive growth over the past few years, Loop has emerged as a category leader in modern hearing protection.

Challenges

CRO and deep analysis have long powered the company’s growth. But after years of A/B testing and optimizing their Shopify store, Desiree, their CRO Lead, realized something was holding them back:

They were too limited.

For a team this data-driven, a Shopify-native testing platform became non-negotiable for two reasons:

  1. Run A/B tests in checkout
  2. Access deeper data to understand the true impact of each test across customers’ full shopping behavior

So they started exploring solutions and realized Visually was the best fit because it gave them:

  • Powerful capabilities. Simple execution.
    The ability to easily test anything, including checkout and product pricing
  • Deep analytics
    A clear way to measure micro-conversions and understand what’s driving lift across the funnel
  • An experienced strategy team
    A dedicated CRO team to help them move faster, support their goals, and increase experimentation velocity

“Visually has been a game changer for us. The Shopify integration is seamless, and the platform goes far beyond the basics with the depth of testing and measurement we were missing. On top of that, the team is professional and proactive, helping us move faster and drive meaningful results.”

Desiree van der Horst
CRO Lead, Loop Earplugs

Outcome

Using Visually, Loop launched a wide range of A/B tests to explore different hypotheses, uncover valuable audience insights, and drive a phenomenal uplift of over €1,300,000 in just six months.

Here are 4 of the A/B tests that drove their unbelievable uplift:

Sometimes Less is More

Desiree and the team spotted a major drop-off in their Configuration flow, built to help customers find the right product. Step 4 was the problem: the upsells. Around 60% of shoppers dropped at that point.

Their hypothesis was simple: the upsell options were creating friction and confusion. So they ran a test removing the upsells entirely.

The data left no room for doubt that their instincts were right.

The result: €820,000+ estimated uplift in 6 months!

Sometimes less is more
Announcement bar social proof

Announcement Bar Social Proof

Before this test, Loop’s announcement bar focused on the usual promo and shipping info.
Then the team had a smart idea: use that high-visibility space to highlight credibility.

Loop has partnerships most brands could only dream of. So they tested highlighting names like Tomorrowland in the announcement bar (alongside promo + shipping info) to build trust fast.

The result: €230,000+ estimated uplift in 6 months!

Cleaner PDP

By this point, the team had already learned an important lesson: sometimes adding information boosts conversion, and sometimes it simply gets in the way.

When they looked at their PDPs, they felt they were getting cluttered. And the data backed it up. Very few visitors were engaging with the “more payment options” area or the “Buy with Shop” button. So they tested removing both to create a cleaner, more focused product page.

Result: +5.6% uplift in add to cart

Cleaner PDP
Fix the misconception (1)

Fix the Misconception

Sound is everything for Loop, so they built a virtual try-on that simulates the experience of wearing their earplugs. But they noticed that only 52% of people who launched it actually used it.

They dug in and realized the copy implied headphones were required, while they weren’t, so the team tested a simple rephrase to make that clear and remove friction.

Lift showed up across the board, from try-on starts to add to cart and purchase.

The result: €290,000+ estimated uplift in 6 months!

And that’s just a snapshot of what they’ve unlocked so far.

What’s most impressive is how relentlessly data-driven this team is. They don’t just look at the headline lift and move on. They track every meaningful step, interrogate every drop-off, and hunt for the “quiet” insight hiding underneath the surface, the small misconception, the extra click, the moment of doubt.

That’s how they keep uncovering unfulfilled potential across the journey, and turning it into compounding growth.