Merchandise

Product recommendations that drive revenue

Show relevant products throughout the shopping journey. Choose what to recommend, where to show it, and test what drives results.
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Merchandising as a growth engine

Choose which products to show, control how they appear, and test the recommendations you put in front of shoppers.

01 Choose the strategy

Pick a recommendation algorithm or select products yourself.

 

02 Personalize every experience

Use shopper behavior and product context, with supported fallbacks.

 

03 Manage rules and design, without developers

Set product rules and match the design to your brand.

 

04 Test, learn, and optimize

Test different strategies and see what performs best.

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Product recommendations across the shopping journey

From product discovery to checkout, show relevant recommendations in the places shoppers use.
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Real experiments

Tested on real stores

See what happened when brands tested different ways to recommend products.
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YOU MAY NEED TO KNOW

Frequently Asked Questions

Where can I display product recommendations?

Visually supports recommendation placements across the shopping journey, including product pages, cart, checkout, and post-purchase. You can also optimize other storefront touchpoints, such as the homepage, collection pages, and search experiences.

What product recommendation strategies does Visually support?

Visually offers 12+ recommendation strategies, including most Popular, New Arrivals, Cart Items, Recently Viewed, Purchased Items, Viewed Together, Purchased Together, Personalized, Advanced Rules, Viewed with Recently Viewed, Recently Viewed, Purchased with Recently Purchased, Manual

Can I control which products appear in recommendations?

Yes. Set rules based on product tags, collections, price, inventory, reviews, ratings, color, metafields, and more. These settings help you control which products qualify for each recommendation placement.

Can I customize the design of recommendation widgets?
Yes. Customize each recommendation slot’s strategy and the overall design and display elements, including product reviews and Add to Cart buttons, to fit your storefront and shopping experience.
Can I personalize recommendations for different shoppers?

Yes. Use segmentation and personalization to tailor shopping experiences to different audiences and shopper behaviors, helping surface more relevant products throughout the funnel.

Can I A/B test product recommendations?
Yes. Test different recommendation strategies and experiences to understand what performs best. Use performance insights to optimize your merchandising approach based on results rather than relying on static recommendations.
Do I need developers to manage product recommendations?

No. Merchandising rules and recommendation display settings can be managed through Visually’s settings, giving your team greater control without needing developer support for routine changes.

Put your product

recommendations to work

Create, customize, and test recommendations with Visually.

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