PERSONALIZE

Make every shopping experience personal

Tailor your Shopify store's content, messaging, and offers to different shoppers using visitor attributes, traffic sources, and behavior. From their very first visit.
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PERSONALIZED SHOPPING EXPERIENCES

Different shoppers. Different experiences.

Make your storefront respond to who's shopping and what they do. Show relevant content, offers, and shopping experiences at the moments that matter.

A curious shopper is exploring without adding to bag

Highlight bestsellers to inspire shoppers.
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a shopper is unsure about choosing the right size

Offer a "Find Your Fit" quiz.
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A first-time shopper looking for a discount at Checkout

Give a welcome offer they can’t resist.
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AUDIENCE TARGETING

Read the signals. Reach the right shoppers.

Use visitor attributes, shopping behavior, and customer data to decide who sees each experience.

Visitor and traffic attributes

Personalize by device, location, traffic source, campaign, and other available visitor conditions.

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Shopping behavior

Reach audiences based on how visitors browse, interact with products, and move through the store.

Customer and purchase history

Create experiences informed by previous visits, customer attributes, and purchase history where available.

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Find the opportunity. Personalize the experience. Test the difference.

Turn shopper insights into personalized experiences, then measure what works.
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Personalization in action. Results you can measure.

See how ecommerce brands use Visually to create more relevant shopping experiences and improve performance.
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YOU MAY NEED TO KNOW

Frequently Asked Questions

Can I personalize experiences for first-time visitors?

Yes. Use available in-session behavior and other supported signals to personalize experiences for anonymous shoppers from their first visit.

What data can I use to build audiences?

Simply prompt the audience you want to target, and Visually AI identifies the relevant data and builds the segment for you. You can also build audiences using shopper attributes, real-time behavior, purchase history, marketing data, Shopify customer tags, and tags from connected integrations.

Can I personalize the entire shopping journey?

Yes. Create tailored experiences at any stage of the customer journey, from landing and product pages to cart, checkout, and post-purchase.

Can I personalize experiences for different shoppers?

Yes. Create audience segments based on attributes such as device, location, and traffic source, and much more, as well as shopper behavior, events, and purchase history. Then personalize experiences for each audience and test what performs best.

Will personalization slow down my store or cause flickering?

Your shoppers should not see any changes in your store. Visually uses anti-flickering technology and a lightweight SDK that fetches only the experiences relevant to each visitor directly on the page.



Can I test personalized experiences?

Yes. Test different experiences, measure their impact, and discover what works best for each audience. You can also run multiple experiments in parallel to test more ideas and accelerate optimization.

 Your shoppers are different.
Their experiences should be too

Run more experiments, personalize shopping experiences, and continuously scale growth.

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