Personalize by device, location, traffic source, campaign, and other available visitor conditions.

PERSONALIZED SHOPPING EXPERIENCES
Different shoppers. Different experiences.
A curious shopper is exploring without adding to bag
a shopper is unsure about choosing the right size
A first-time shopper looking for a discount at Checkout
AUDIENCE TARGETING
Read the signals. Reach the right shoppers.
Visitor and traffic attributes
Shopping behavior
Reach audiences based on how visitors browse, interact with products, and move through the store.
Customer and purchase history
Create experiences informed by previous visits, customer attributes, and purchase history where available.
Find the opportunity. Personalize the experience. Test the difference.
Personalization in action. Results you can measure.
YOU MAY NEED TO KNOW
Frequently Asked Questions
Can I personalize experiences for first-time visitors?
Yes. Use available in-session behavior and other supported signals to personalize experiences for anonymous shoppers from their first visit.
What data can I use to build audiences?
Simply prompt the audience you want to target, and Visually AI identifies the relevant data and builds the segment for you. You can also build audiences using shopper attributes, real-time behavior, purchase history, marketing data, Shopify customer tags, and tags from connected integrations.
Can I personalize the entire shopping journey?
Yes. Create tailored experiences at any stage of the customer journey, from landing and product pages to cart, checkout, and post-purchase.
Can I personalize experiences for different shoppers?
Yes. Create audience segments based on attributes such as device, location, and traffic source, and much more, as well as shopper behavior, events, and purchase history. Then personalize experiences for each audience and test what performs best.
Will personalization slow down my store or cause flickering?
Your shoppers should not see any changes in your store. Visually uses anti-flickering technology and a lightweight SDK that fetches only the experiences relevant to each visitor directly on the page.
Can I test personalized experiences?
Yes. Test different experiences, measure their impact, and discover what works best for each audience. You can also run multiple experiments in parallel to test more ideas and accelerate optimization.



